Høie of Scandinavia review
Updated October 17, 2026 · HabitatCue Editorial Team
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Our verdict
For shoppers in Norway, Höie of Scandinavia offers a bedding range for creating a coordinated sleep space. It suits home owners and renters who want to review one bedroom assortment and check size, feel and care before choosing matching pieces with confidence.
Pros and cons
Pros
- Covers the bed from top to bottom for a coordinated look.
- Serves shoppers in Norway with a focused online bedroom assortment.
Cons
- The range centres on bedding and bath textiles, with no wider home furnishing items
- Collections are refreshed regularly, so a favourite pattern may change over time
Who it suits
- Renters wanting a coordinated bed refresh
- Home owners updating spare bedrooms
Who should look elsewhere
- Shoppers chasing fast fashion trends in their bedding
- Households looking for home decor beyond bedding and bath textiles
A long history in bedding
The brand traces its roots back more than a century and has built its name around sleep and comfort ever since. It runs a large duvet and pillow factory on the Norwegian coast in Trøndelag, which gives the range a strong manufacturing base close to its roots. Alongside home shoppers, the business is known in Scandinavia for producing duvets and pillows at scale, and that long experience shapes how every piece is made.
Design shaped by nature
Designers draw inspiration from nature and the Scandinavian way of life, looking at colour and pattern trends with a careful eye. Earthy tones, functional textiles and a comfortable aesthetic sit at the centre of the design approach. Rather than chasing each new fashion, the team develops patterns meant to feel current now and remain pleasant for many years, so bedding and bath textiles fit into a home for a long time.
Materials and animal welfare
Good qualities and materials matter greatly to the brand, and it places particular weight on animal welfare. The company publishes its guidelines on this subject so that shoppers can see how it approaches the topic. Duvets, pillows and sheets are meant to feel gentle on the skin, and the brand aims to make textiles that people can live with comfortably over long periods.
Business supply alongside home shopping
The company runs a business to business arm that sells bedding, blankets, duvets and pillows directly to companies, hotels, institutions, laundries and promotional firms. This route allows bulk buyers to work with the same manufacturer that serves households. Home shoppers benefit from the same production know how, which keeps the everyday range grounded in an established trade.
Our full take
Norwegian bedding brand since 1850, selling bed linen, sheets, duvets, pillows, blankets and towels online.
How Høie of Scandinavia compares
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Frequently asked questions
What does Höie of Scandinavia sell?+
Höie of Scandinavia sells sheets, duvet covers, duvets, pillows, bed linen, blankets and towels. The assortment focuses on bedding for everyday comfort and coordination. You can build a unified look across the sleep space from these categories.
Who should look at this bedding range?+
It suits home owners and renters who want a coordinated sleep space from one assortment. You can review options for comfort, size and care needs first. Clear priorities help you choose pieces that match your routine.
Which market does Höie of Scandinavia serve?+
Höie of Scandinavia serves shoppers in Norway through an online bedding offer. You can review the bedroom assortment from home and plan choices around your space. Local focus helps you weigh delivery, size and care details with confidence.
Where are the duvets and pillows made?+
The brand runs a large duvet and pillow factory on the Norwegian coast in Trøndelag. Production sits close to the company's long standing roots. The factory anchors the brand's approach to sleep textiles and shapes how each product is made.
Does the company sell to businesses as well as households?+
Yes, the company has a business to business section that sells sheets, blankets, duvets and pillows to companies and institutions. Hotels, laundries and similar buyers can work with the brand directly. Home shoppers can still choose from the consumer range for their own bedrooms.
How does the company keep its designs relevant for years?+
The design team watches trends and colours but avoids chasing every new fashion. Earthy tones, functional textiles and comfortable aesthetics guide choices so that bedding stays pleasant over time. The aim is pieces that feel current now and still work in a home for years.
Sources
- hoie.no checked October 17, 2026
Backs: Founded, Description
“Høie of Scandinavia - med rom for drømmer siden 1850.”
Compiled from 1 source page, checked October 18, 2026. We did not open an account.
Not confirmed yet: Price from, Materials, Return window.