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Ickle Bubba review

Updated September 30, 2026 · HabitatCue Editorial Team · Facts checked September 30, 2026

We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.

Our verdict

Ickle Bubba suits families buying nursery, bed and armchair pieces at a low entry price with free delivery across GB, IE and GG. Returns of 14 days and a 2 year warranty are modest, and the mattress range is limited to one construction.

Key facts

Best for
Family furniture buyers on a tight budget who want free delivery and short delivery times.
Price from
£99↗
Delivery time (weeks)
0↗
Return window
14 days↗
Warranty
2 years↗
In-home trial
0 days↗
Free delivery
Yes↗
Markets
GB, IE, GG, IM, JE↗
Legal entity
Ickle Bubba Limited↗
Headquarters
United Kingdom↗
Founded
2013↗
Support channels
Email, Chat, Help-centre↗
Products
Beds, Bed frames, Armchairs, Storage
Materials
Wood, Fabric
Official website
icklebubba.com

Mattresses

Sleep trial (nights)
0↗
Mattress types
Innerspring

Facts checked September 30, 2026, 6 sources

Apps and profiles

Elsewhere
Trustpilot

Pros and cons

Pros

  • Entry prices start at £99, with free delivery included on orders
  • Delivery of 0 weeks ranks first on delivery times
  • Returns allowed for 14 days from receipt
  • Support runs through email, chat and help centre for order questions
  • Covers beds, bed frames and armchairs for furnishing a nursery, bedroom and living space

Cons

  • Warranty of 2 years is short against the 5 year median across listed brands
  • Returns of 14 days sit below the 30 day median for listed brands
  • No in home trial, with the in home trial period set at 0 days
  • Mattresses cover only innerspring, narrower than the 68.4% share of listed mattress brands
Ickle Bubba

Ready to try Ickle Bubba?

Scored 9.0 / 10 by HabitatCue.

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Who it suits

  • Nursery and first bedroom buyers who want a low entry price and free delivery
  • Renters who need inexpensive armchairs and storage that move easily between homes
  • Shoppers in the United Kingdom, IE and GG who put delivery speed above long warranty cover

Who should look elsewhere

  • Anyone who wants a long warranty, since 2 years is well under the 5 year median
  • Sofa shoppers, as the range stops at beds, bed frames and armchairs and never reaches sofas
  • Mattress buyers wanting a trial, since the in home trial period is 0 days and construction is limited to innerspring

How it compares on our data

Delivery speed is the standout. Ickle Bubba sits at 1 out of 50 brands on delivery weeks, the strongest position of the four measures tracked, with delivery in 0 weeks. Price from tells the other story: 24 out of 108 brands place the £99 entry point toward the cheaper end of the field. Returns rank lower at 87 out of 106, matching a 14 day window against a 30 day median. Warranty sits at 47 out of 78 brands on 2 years of cover, below the 5 year median. The pattern is quick and cheap at checkout, thinner once an item needs covering.

Prices

Furniture starts at £99, drawn from the nursery and maternity chair collection, so the cheapest way in is a piece for a baby's room rather than a bed or sofa. The range covers beds, bed frames and armchairs, which keeps a first home or a nursery to a small number of buying decisions. Delivery is free on orders, and quoted delivery time is 0 weeks, meaning many pieces reach you without a wait. Because £99 comes from a single collection, expect higher outlays for adult beds and armchairs than the headline figure suggests. Prices are set per product rather than as tiers, so the entry number is a floor and not a guide to the mid range.

Core features

Returns run 14 days from delivery, which covers the initial check for damage or fit. Warranty cover lasts 2 years, the shortest of the terms worth weighing, so long term buyers should read the warranty page before committing. There is no in home trial, and the in home trial period is listed at 0 days, so a mattress cannot be slept on at home for an extended test before deciding. Free delivery is included, removing the single largest added cost that furniture buyers often meet. Materials across the warranty range are wood and fabric.

The company behind it

Ickle Bubba trades as Ickle Bubba Limited, based in the United Kingdom, and the company was founded in 2013. The registered entity and country of record sit behind the storefront, which matters for a family furniture purchase where a claim years later still has to be settled. Support runs on email, chat and help centre, so order help is available by email, live chat and a help centre rather than by telephone. Coverage of GB, IE and GG defines where delivery and returns apply, with the brand serving the UK and the neighbouring markets in that list.

How Ickle Bubba compares

Where Ickle Bubba is available

Available
Guernsey, Ireland, Isle of Man, Jersey, United Kingdom

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

What does furniture from Ickle Bubba cost at entry?+

Prices start at £99, taken from the nursery and maternity chair collection. The cheapest routes in are chairs and small pieces for a baby's room rather than adult beds. Expect a larger outlay for the wider beds, bed frames and armchairs range, and treat the entry figure as a floor.

How long does delivery take and does it cost anything?+

Quoted delivery is 0 weeks, and free delivery is included on orders. Ickle Bubba ranks at 1 out of 50 brands on delivery weeks, the strongest of the measures we track, so waiting is rarely the issue.

How long do I have to return a piece?+

Returns are accepted for 14 days from delivery. That is shorter than the 30 day median across the brands we list, so a scratch, a wobble or a poor fit has to be spotted early in the window.

How long is the warranty and is there a trial?+

Warranty cover runs for 2 years, against a 5 year median for listed brands. There is no in home trial, with the in home trial period listed at 0 days, so a mattress cannot be slept on at home for weeks before a decision.

Which products does the brand actually sell?+

The furniture range covers beds, bed frames and armchairs. Mattresses are narrower, with innerspring as the listed construction. Sofas, office seating and outdoor furniture are outside that list, so shoppers wanting those should look elsewhere.

Where does Ickle Bubba deliver and where is it based?+

Delivery covers GB, IE and GG, which spans the UK and the neighbouring markets in that list. The company trades as Ickle Bubba Limited with its headquarters in the United Kingdom, so claims are handled by a named UK entity.

How do I reach customer support?+

Support runs on email, chat and help centre, so email, live chat and a help centre are the routes. Telephone support is not part of that list, which matters if a delivery is stuck on the day you need to chase it.

Is Ickle Bubba the cheapest of the beds brands listed?+

Price from ranks at 24 out of 108 brands, so the £99 entry point sits toward the cheaper end of the field. Warranty tells the opposite story, at 47 out of 78 brands on 2 years of cover.

Sources

  • icklebubba.com/collections/furniture checked September 30, 2026

    Backs: Products

    “Choose from space-saving cot beds, 2 and 3-piece sets, and clever storage solutions ... Cots and Cot Beds ... Storage Furniture ... Nursery & Maternity Chairs”

  • icklebubba.com/collections/nursery-maternity-chairs checked September 30, 2026

    Backs: Price from

    “Dursley Rocking Chair ... Regular price £199 Sale price £99”

  • icklebubba.com/pages/about-us checked September 30, 2026

    Backs: Founded, Support channels

    “This problem solving approach has been with us since 2013.”

  • icklebubba.com/pages/delivery-information checked September 30, 2026

    Backs: Delivery time (weeks), Free delivery, Markets

    “All Furniture, Spares, Accessories, and Nursery Items will be shipped as standard delivery ... with 2-3 day shipment time”

  • icklebubba.com/pages/terms-and-conditions checked September 30, 2026

    Backs: Headquarters, Legal entity

    “whose registered office is at Atlantic House, Atlantic Close, Swansea Enterprise Park, Swansea, Wales, SA7 9FJ”

  • icklebubba.com/pages/warranty checked September 30, 2026

    Backs: Materials, Warranty

    “Furniture: All wooden items 2 years* ... All fabric parts, teething rails and cushions 6 months”

  • icklebubba.com/policies/refund-policy checked September 30, 2026

    Backs: In-home trial, Return window, Sleep trial (nights)

    “Your product is covered under our normal warranty terms after the 14 day cooling off period.”

  • icklebubba.com/products/all-seasons-premium-pocket-sprung... checked September 30, 2026

    Backs: Mattress types

    “With a mattress core made up of 84 individually pocketed springs encased in supportive, dent-resistant nursery grade foam”

Compiled from 8 source pages, checked September 30, 2026. We did not open an account.

What changed

  • September 30, 2026: Markets was GB, IE, GG, JE, IM, now GB, IE, GG, IM, JE
  • September 30, 2026: Warranty was 0.5, now 2
  • September 30, 2026: axisScores cost now 9.4
  • September 30, 2026: axisScores offer was 8.5, now 8.8
  • September 30, 2026: axisScores trust was 8.8, now 8.6
  • September 30, 2026: score was 8.6, now 9.0
Ickle Bubba

Ickle Bubba

Family furniture buyers on a tight budget who want free delivery and short delivery times.

9.0/10See alternatives