Start with what the brand actually makes
Only Hillarys in this group lists blinds and curtains as its product range, and it offers made to measure: yes. That single fact changes how you compare the rest. OTTO and overstock run broad home catalogues, sofas, sofa beds and armchairs at OTTO and sofas, armchairs and beds at overstock, with textiles sitting alongside furniture, lighting and garden lines. If the job is one specific window, start with the specialist and read the Hillarys review before comparing general marketplaces.
Read the entry price with its plan attached
Each brand publishes a starting price for a one-off purchase rather than a subscription: £50 at Hillarys, €229.99 at OTTO and $149 at overstock. Window coverings are quoted per window, so a made to measure order multiplies that figure by the number of windows and the material you choose. Because made to measure is yes at both Hillarys and OTTO, treat the entry price as a floor rather than a typical spend.
Listed prices across the category span €6.32 to €175.39, which shows how wide the gap between a basic sheer and a lined made to measure set can be. Use the Curtains and blinds rankings to sort entry prices, then read the OTTO review and the overstock review to see how those figures sit against that spread.
Materials decide cleaning and lifespan
Hillarys lists velvet and wood among its materials, OTTO lists fabric, leather and velvet, and overstock lists jute and wool. Velvet appears at both Hillarys and OTTO and is commonly sold as wipe clean rather than machine washed, while jute and wool lean towards hard wearing textiles for the floor and for heavy curtains. Care requirements matter more than the fiber name: OTTO lists machine washable as yes and overstock lists machine washable as yes, so confirm that answer for the specific panel rather than the range.
Returns, delivery and who carries the risk
Returns windows vary more than prices do. OTTO publishes a returns period of 30 days, and return windows across the category run 0 to 60 days, so a short window is a genuine trade-off when a made to measure order takes weeks to arrive. OTTO also lists a warranty of 2 years and a delivery window of 2 to 5 weeks, with free delivery: yes on orders above €59.95.
overstock lists free delivery: yes on orders above $49.99, and finance: yes at both overstock and OTTO, which can spread the cost of a whole room order. Market coverage decides whether either is even open to you: OTTO sells in a single market, DE, while overstock covers US and CA. Buyers outside those markets should work from the Curtains and blinds rankings first.
Support and installation after the order
Help after delivery is part of the product. Hillarys offers email, phone and help centre, OTTO offers email, chat and phone and overstock offers help centre and phone, so a live chat option exists at OTTO but not at the other two. OTTO lists assembly included as no while assembly service is yes, which means a made to measure order needs your own fitting or a paid installer. Measure each window twice before ordering, and read the Blinds 2go review for a second perspective on made to measure buying.
Longevity as a reliability signal
How long a company has traded is a rough reliability signal. OTTO was founded in 1949, Hillarys in 1971 and overstock in 1999. The legal entity behind each brand tells you who stands behind the guarantee: Hunter Douglas UK Retail Limited for Hillarys, Otto GmbH & Co. KGaA for OTTO and Overstock.com, Inc. for overstock, headquartered in GB, DE and US.
Match the brand to the room
Hillarys suits a home where a single window must be measured: blinds and curtains are its whole business, made to measure is yes, and you get £50 as the starting point. OTTO suits a buyer who wants curtains inside a larger furniture order, and it pairs a return window of 30 days with finance, an assembly service and 2 years of warranty. overstock suits buyers chasing discount textiles, with free delivery above $49.99 in US and CA. For different approaches to window coverings, see the dunelm review and the Habitat review.