Apartment F review
Updated October 12, 2026 · HabitatCue Editorial Team
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Our verdict
For shoppers who want character instead of mass produced uniformity, Apartment F sells hand knotted rugs and designer pillows with vintage roots and handmade detail. It suits buyers who value curated Moroccan and Turkish pieces and personal service from Austin, Texas.
Key facts
- Best for
- Shoppers seeking one of a kind Moroccan rugs
- Markets
- US
- Products
- Rugs
- Official website
- shopaptf.com
Pros and cons
Pros
- Focuses on hand knotted Moroccan and Turkish rugs with distinct vintage character.
- Offers upcycled rug pillows, Sabra weaves, silks and stonewashed linen shams.
- Restores and professionally cleans vintage rugs before offering them for sale.
- Stocks handmade ceramics, glassware and textiles designed for table settings.
Cons
- Centers the assortment on Moroccan and Turkish styles, which narrows decor choices.
- Maintains a single physical location in Austin, Texas for in person shopping.
- Sells one of a kind vintage pieces that cannot be reordered in multiples.
Ready to try Apartment F?
Scored 8.0 / 10 by HabitatCue.
Who it suits
- Renters and owners seeking vintage Moroccan warmth
- Interior designers sourcing unique rugs and pillows
- Shoppers furnishing tables with handmade ceramics and glassware
Who should look elsewhere
- Shoppers seeking mass produced matching sets in volume
What it does well
Apartment F curates hand knotted rugs with a strong focus on Moroccan and Turkish origins. It carries vintage area rugs, Taznakht pieces, medallion designs, contemporary rugs and mini rugs for smaller spaces. It restores and professionally cleans vintage stock before sale. It converts rugs into pillows and offers Sabra handwoven styles, cactus silk designs, lumbar shapes and stonewashed linen shams. It also stocks home goods, pantry and apothecary lines plus handmade ceramics, glassware and textiles for the table. It welcomes interior designers and wholesale clients during weekday hours.
Our full take
Online shop for hand-knotted one of a kind rugs and designer pillows, with a loyalty points programme.
How Apartment F compares
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Frequently asked questions
What does Apartment F sell?+
Apartment F sells hand knotted rugs and designer pillows with a curated emphasis on Moroccan and Turkish styles. It also offers home goods, pantry and apothecary items plus handmade ceramics, glassware and textiles for the table. Pillow options include Sabra weaves, cactus silk and upcycled rug designs.
What kinds of rugs does it carry?+
The rug range emphasizes vintage Moroccan area rugs, Taznakht pieces, medallion designs and contemporary Moroccan styles. It includes full size area rugs as well as mini rugs for smaller spaces. Vintage stock arrives fully restored and professionally cleaned.
What materials are used in its pillows?+
Pillows use Sabra handwoven cloth, cactus silk embroidery, Moroccan wool and upcycled rug fabric. Shapes include square, lumbar, extra long lumbar and euro shams. Stonewashed linen appears in euro sham styles for a soft textured finish.
Where is Apartment F located?+
Shoppers can shop online and visit the physical store in Austin, Texas. The store welcomes interior designers and wholesale clients Monday through Friday. Appointments are recommended for trade visits but are not required.
Sources
- shopaptf.com checked October 11, 2026
Backs: Description
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