Updated October 1, 2026 · HabitatCue Editorial Team
CuddleCo vs Soak & Sleep
CuddleCo
Higher score in this comparison
Soak & Sleep
CuddleCo vs Soak & Sleep: the differences
| Compare | CuddleCoReviewSee alternativesSee alternatives | Soak & SleepReviewSee alternativesSee alternatives |
|---|---|---|
| Price from | £17.99Lower | £119.50 |
| Sleep trial (nights) | 0 | 100Higher |
| Return window | 30 days | 365 daysHigher |
| Free delivery threshold | £50Lower | £70 |
| Highest thread count (threads) | Not confirmed | 1,000 |
| Certifications | Not confirmed | Certipur us, Oeko tex |
Same on both: Markets (GB).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Key differences
- CuddleCo scores higher overall: 9.3 vs 9.2.
- Price from is lower at CuddleCo: £17.99 vs £119.50.
- Sleep trial (nights) is higher at Soak & Sleep: 100 vs 0.
- Return window is higher at Soak & Sleep: 365 days vs 30 days.
- Free delivery threshold is lower at CuddleCo: £50 vs £70.
- Support channels: only CuddleCo offers Chat.
- Products: only Soak & Sleep offers Duvet covers, Toppers, Towels.
- Materials: only Soak & Sleep offers Linen, Bamboo, Silk.
Our verdict on each
CuddleCo
CuddleCo suits UK households replacing cot bedding, a single room or a first mattress, with a score of 9.3. Prices start at £17.99, delivery lands in 0.2 to 2.8 weeks, and support runs on email, chat and phone from a company founded in 2011.
Soak & Sleep
Soak & Sleep suits GB shoppers who want a low entry price, a long trial and bedding ordered alongside the mattress in one place. Queen mattresses sit at £355, the memory foam model stands 22 cm tall, and returns stay open for 365 days.
Score breakdown
| Area | CuddleCo | Soak & Sleep |
|---|---|---|
| Cost | 9.4Bedding starts at £17.99 and delivery is free above £50, which keeps entry cost low. | 9.6HigherQueen mattresses start at £355, bedding at £119.50, and the return charge is £0. |
| Offer | 9.4HigherSheets, duvets and pillows sit at sheets, duvets and pillows, with 30 days for returns and a 5 years warranty. | 8.9A 100 night trial, 1 to 5 years warranty cover and free delivery above £70. |
| Trust | 9.0A 2011 company registered as Cuddleco (Company No. 07768026) in GB, reachable on email, chat and phone. | 9.2HigherFoam carrying certipur us and oeko tex, a 365 day return window and support on email, phone and help centre. |
Where each is licensed and available
| Country | CuddleCo | Soak & Sleep |
|---|---|---|
| Headquarters | United Kingdom | United Kingdom |
Available in 1 country for both.
Pick CuddleCo if, pick Soak & Sleep if
Pick CuddleCo if offer, price from, and free delivery threshold matter most.
Pick Soak & Sleep if sleep trial (nights) and return window matter most.
Also worth a look
Layla has sleep trial (nights) at 120, against 0 for CuddleCo and 100 for Soak & Sleep.
Layla reviewWhere these facts come from
CuddleCo
- cuddleco.co.uk: 11 facts, checked September 30, 2026
Soak & Sleep
- soakandsleep.com: 12 facts, checked September 30, 2026
How they place
| Ranking | CuddleCo | Soak & Sleep |
|---|---|---|
| Memory foam mattresses | 23 of 86 | 31 of 86 |
| Bedding and sheets | 90 of 211 | 103 of 211 |
| Pillows and mattress toppers | 63 of 186 | 79 of 186 |
Every fact side by side
| Fact | CuddleCo | Soak & Sleep |
|---|---|---|
| Products | Sheets, Duvets, Pillows | Sheets, Duvets, Duvet covers, Pillows, Toppers, TowelsCovers more |
| Materials | Cotton | Cotton, Linen, Bamboo, Silk, Down, Wool, Microfiber, Memory foamCovers more |
| Legal entity | Cuddleco (Company No. 07768026) | Soak&Sleep Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 2011 | Not confirmed |
| Support channels | Email, Chat, Phone, Help centreCovers more | Email, Phone, Help centre |
Furniture
| Fact | CuddleCo | Soak & Sleep |
|---|---|---|
| Delivery time (weeks) | 0.2 to 2.8 | Not confirmed |
| Warranty | 5 years | 1 to 5 years |
| In-home trial | 0 days | Not confirmed |
| Assembly included | No | Not confirmed |
| Free delivery | No | YesHas it |
Mattresses
| Fact | CuddleCo | Soak & Sleep |
|---|---|---|
| Mattress types | Memory foam, Innerspring | Memory foam, Innerspring, HybridCovers more |
| Queen-size price | Not confirmed | £355 |
| Firmness options | Not confirmed | Medium, Medium firm, Firm |
| Height (cm) | 10 | 22 |
| Trial return fee | Not confirmed | £0 |
Where each stands against the rest
| Fact | CuddleCo | Soak & Sleep | Median |
|---|---|---|---|
| Price from | £17.99lowest quarter | £119.50highest quarter | £49 |
| Sleep trial (nights) | 0lowest quarter | 100above the median | 90 |
| Return window | 30 daysat the median | 365 dayshighest quarter | 30 days |
| Highest thread count (threads) | Not confirmed | 1,000highest quarter | 310 |
| Free delivery threshold | £50above the median | £70highest quarter | £49 |
Median across 165 listed brands.
Pros and cons
CuddleCo
Pros
- Entry price of £17.99 sits high in the price from ranking, 15 of 109
- Returns run 30 days, matching the 30 median across the site's bedding brands
- Delivery arrives in 0.2 to 2.8 weeks, and orders above £50 ship free
Cons
- No free trial, with in home trials at 0 nights and mattress trials at 0 nights
- The range is limited to sheets, duvets and pillows, and duvet covers come from Coop Sleep Goods, whose listing runs sheets, duvets and duvet covers
- Free delivery is not offered as standard, and starts at £50
Soak & Sleep
Pros
- Queen mattresses start at £355, which places the range in the cheaper part of the field against 6 of 50 brands.
- The 100 night trial is longer than the 60 night norm across listed brands.
- Returns stay open for 365 days and the return charge is £0, so a late change of mind costs nothing extra.
Cons
- Delivery reaches GB only, so buyers outside that single market face international freight on a bulky item.
- Warranty cover runs 1 to 5 years depending on the model, well short of the lifetime term listed for Newton Baby.
- Firmness choices stop at medium, medium firm and firm, so anyone after a very soft or very firm feel has fewer options here than at a specialist.
Who each suits
CuddleCo
Who it suits
- Parents outfitting a cot or a child's first bed with cotton bedding at £17.99
- UK shoppers who want 30 days to change their mind and a 5 years warranty
- Anyone comparing memory foam and innerspring mattresses without a long in home trial
Who should look elsewhere
- Buyers wanting a long sleep trial, since mattress trials run 0 nights against a site median of 60 nights
- Shoppers who need toppers or weighted blankets, since Blackroll BNL lists sheets, pillows and toppers
- Anyone outside GB shopping outside the UK
Soak & Sleep
Who it suits
- GB households replacing a mattress and the bedding around it, since sheets, duvets and duvet covers sit in the same catalogue.
- Sleepers still undecided, who get 100 nights in the room plus 365 days to send it back.
- Shoppers starting from £119.50 who would rather spend the difference on one better mattress than several cheap ones.
Who should look elsewhere
- Buyers who want latex or a deeper build, since Eve Sleep pairs its hybrid and memory foam with a different feel.
- Anyone treating warranty length as the deciding factor, where Newton Baby's lifetime cover is the pull.
- Shoppers who want to feel a mattress in a shop before buying, given delivery limited to GB.
Current offers
CuddleCo
Current offer
Discount code
Newsletter welcome code: 10% off first order: 10%
New newsletter subscribers; minimum spend of GBP 250; single use, site-wide on cuddleco.co.uk, cannot be combined with other offers
Source, checked September 30, 2026
Country by country
| Country | CuddleCo | Soak & Sleep |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
CuddleCo
What does the cheapest CuddleCo bedding cost?+
Bedding starts at £17.99, and that entry price sits in the bedding collection covering sheets, duvets and pillows. It is a separate purchase from a mattress, which is sold from the memory foam and innerspring range. Readers comparing entry costs across brands can use 15 of 109 as the ranking position on price from.
How much is delivery and is it free?+
Free delivery is not included as standard, and it applies to orders above £50. Orders under that line carry a delivery charge. Delivery itself is quick at 0.2 to 2.8 weeks, so a small bedding set is unlikely to sit in transit long.
Soak & Sleep
How much is a queen mattress here?+
Queen mattresses start at £355, which puts the range in the cheaper part of the market. Bedding and bed sets begin at £119.50, so a whole bedroom can be ordered for less than a single mid-priced mattress elsewhere. There is no membership or subscription fee attached to buying.
How long is the trial period and the returns window?+
The trial runs 100 nights in your own home, and returns stay open for 365 days. The listed trial norm across brands sits at 60 nights, so this window is longer than the typical one. The return charge is £0, so sending a mattress back costs nothing extra.
Other options to compare
Other matchups
CuddleCo
Soak & Sleep