Loaf review
Updated September 30, 2026 · HabitatCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Loaf suits UK buyers who want the bed and the bedding from a single place and who will sleep on a mattress before deciding. The 100 night trial, a 10 year warranty and old mattress removal make it a low-risk buy for a main bedroom, priced in the middle of the field.
Key facts
- Best for
- UK buyers who put a long trial and a long warranty ahead of free delivery.
- Queen-size price
- £895↗
- Sleep trial (nights)
- 100↗
- Warranty
- 10 years↗
- Height (cm)
- 26↗
- Free delivery
- No↗
- Old mattress removal
- Yes↗
- Trial return fee
- £0↗
- Markets
- GB↗
- Legal entity
- Really Comfy Beds Limited↗
- Headquarters
- United Kingdom↗
- Support channels
- Phone, Email, Help-centre↗
- Mattress types
- Innerspring, Hybrid, Latex
- Firmness options
- Soft, Medium firm, Firm
- Official website
- loaf.com
Furniture
Apps and profiles
Pros and cons
Pros
- Choice of build: innerspring, hybrid and latex mattresses, where Blackroll BNL's range is hybrid only.
- Feel is adjustable rather than fixed, with soft, medium firm and firm on the same mattress.
- An in-home trial of 14 days sits alongside the longer night trial.
- The bed and the bedding in the same order: sheets, duvets and duvet covers woven in cotton and linen.
- Support runs on phone, email and help centre, so help is reachable in writing or by voice.
Cons
- Free delivery: no, so £895 for a queen mattress is not the whole cost on the day.
- Made to measure: no, so rugs come in set sizes rather than cut to a room.
- Delivery covers GB only, so anyone living outside that market cannot order.
- On queen price Loaf holds position 27 of 50, so it is not the cheapest mattress in the set.
Who it suits
- Buyers in the UK ordering a bed and matching bedding together, since the range runs sheets, duvets and duvet covers alongside innerspring, hybrid and latex mattresses.
- Couples with different ideas about feel, since soft, medium firm and firm let the same mattress be set to suit either sleeper.
- People who will use the trial properly: 100 nights, or the in-home trial of 14 days if you prefer a fresh start.
Who should look elsewhere
- Buyers set on memory foam: Nectar lists memory foam and hybrid and Eve Sleep lists hybrid and memory foam, while Loaf's innerspring, hybrid and latex types stop short of it.
- Shoppers who want a single build and nothing to weigh up: Blackroll BNL sells hybrid only, which is a shorter decision than Loaf asks for.
Where it sits among rivals
The brand sits close to the middle of the field on every measure the site tracks. On queen price it holds position 27 of 50, which reads as a middle-of-the-market price rather than a budget or a top-end one. On trial nights it ranks position 18 of 83, a respectable showing in the measure with the widest spread of brands. Warranty years land at position 26 of 73, the quietest of the results. Read together, the picture is a brand priced in the middle, holding its own on trial and trailing slightly on cover. Shortlist it if the length of the trial drives your decision. If the lowest sticker price drives it, the brands around it will serve you better.
What it does well
The figures that carry most of the weight are the trial and the warranty. The trial runs 100 nights, long enough for a body to stop guessing after the opening weeks, and the warranty behind it runs 10 years, so a fault found well after delivery stays covered. The mattress is 26 cm deep, a tall profile in a range where plenty of beds sit lower. Service sits around the order itself. Old mattress removal: yes, so the old unit leaves on the same visit rather than needing a separate booking. Free delivery: no, and that is the line on this list which adds cost at the end instead of removing it. Assembly is included for frames and beds, so nothing needs building once the box is open. Taken together, the offer is generous with time and thin on carriage, so the real question is which of those matters more to you.
Pricing
The figure most people meet first is the queen mattress at £895. It is a single published price for a double bed, so the comparison is straightforward: this sits above the cheaper end of the market and below the top. Read it as the mattress alone, because delivery is charged on top and the landed figure is higher than the headline. If you change your mind later, the return fee on mattresses comes to £0, so nothing is deducted at that line. Bedding and bed linen sit in a lower band, which means a full setup with a mattress, a duvet cover and pillows still lands in the middle of the market rather than at a premium. The pricing story is easy to grasp: a clear sticker price, a clear returns line, and carriage left for the customer to add.
Who runs it
The company behind the brand is Really Comfy Beds Limited, and it is based in the United Kingdom, which is also the market it sells into. That combination is the simplest kind of setup to deal with: a single named company, a single home market, and terms that read as UK terms rather than a template written for another country. Support runs on phone, email and help centre only, so there is no live chat route for shoppers who would rather ask a question in real time. A phone line, an email address and a help centre cover the rest. The entity name and the head office are both stated plainly, so there is little to untangle when you read the small print or need to work out who is responsible when a delivery goes wrong. If the paperwork is part of your pre-purchase check, this is a straightforward one to check.
How Loaf compares
8.9 vs 9.0- 8.9 vs 9.1
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Where Loaf is available
- Available
- United Kingdom
Countries from the brand (Source, checked September 30, 2026)
Frequently asked questions
How much does a Loaf queen mattress cost?+
Loaf's queen mattress is £895, and that figure covers the mattress on its own. Delivery is charged on top, so the amount you actually pay is higher. Bedding and bed linen are a separate, lower range starting at £70, so a full setup can be built from both.
How long is the mattress trial and the warranty?+
The trial runs 100 nights and the warranty runs 10 years behind it. Some buyers also take the in-home trial, which is 14 days. Returns on the wider range are handled on 14 days, so the night trial and the return window are separate arrangements rather than one long promise.
What kinds of mattress does Loaf make?+
The range covers innerspring, hybrid and latex types, so the build is a real choice rather than a single option with different covers. That is broader than Blackroll BNL, whose range is hybrid only. Nectar and Eve Sleep sit in between at memory foam and hybrid and hybrid and memory foam, both leaning on foam constructions.
How long does delivery take and is assembly included?+
Sofa and furniture delivery runs 1 to 3 weeks, and assembly is included, so nothing needs building once the box is open. Old mattress removal is included too, which saves a separate booking if you are replacing a bed. Free delivery is not part of the deal, so carriage is the one extra cost at checkout.
How do I get help from Loaf?+
Support runs on phone, email and help centre only, so there is no live chat option for anyone who wants one. A phone line and an email address cover most questions, and the help centre is there for the rest. The company behind the brand is Really Comfy Beds Limited, based in the United Kingdom, so there is a single named party to deal with.
What else can I buy alongside the mattress?+
Loaf sells sheets, duvets and duvet covers in bed linen, woven from cotton and linen, so the same order can cover the sheet, the duvet and the pillow as well as the bed. Bedding starts at £70, well under the mattress figure. Made to measure is a no for the rugs, so custom sizes are not part of what you can order here.
Where does Loaf deliver to?+
Delivery covers GB, and the company is based in the United Kingdom, so the market and the base are the same place. That keeps delivery simple for buyers in the UK but rules out anyone ordering from abroad. Furniture arrives in 1 to 3 weeks, and returns are handled on 14 days.
Can I try Loaf before I commit?+
Free samples: yes, so the materials can be handled before an order goes in. The mattress trial of 100 days nights is the longer test, and the in-home trial of 14 days suits anyone who would rather start afresh. Firmness runs soft, medium firm and firm, so the sample and the trial both leave room to change your mind.
Sources
- loaf.com/all-sofas checked September 30, 2026
Backs: Delivery time (weeks)
“Our in-stock sofa collection can be delivered, assembled and room-ready in as little as 4-12 working days”
- loaf.com/bedding-bed-linen checked September 30, 2026
Backs: Products
“Bedding - All bedding, Bed linen, Duvets & pillows, Blankets, Quilts, Toppers & protectors”
- loaf.com/bedding-bed-linen/bed-linen checked September 30, 2026
Backs: Materials, Price from
“New bed linen, new layers. Pure linen. Soft cotton.”
- loaf.com/delivery checked September 30, 2026
Backs: Assembly included
“They'll deliver to the room of your choice and will take care of assembly too”
- loaf.com/legal/terms-and-conditions checked September 30, 2026
Backs: Headquarters, Legal entity
“our registered office is at Loaf, Unit 8, 69 St Mark's Road, London, W10 6JG”
- loaf.com/returns checked September 30, 2026
Backs: In-home trial, Return window
“All our made-to-order items (things like our upholstered beds, armchairs and sofas) come with a 14-day "rest-drive" period”
- loaf.com checked September 30, 2026
Backs: Free samples
“Order Free Fabric Swatches”
- loaf.com/all-beds/mattresses checked September 30, 2026
Backs: Mattress types, Trial return fee
“From pocket sprung mattresses to latex-topped hybrids, we've got something for every snoozer”
- loaf.com/all-rugs checked September 30, 2026
Backs: Made to measure
“Chunky Jute Rug, 170cm x 240cm in Natural, from £245, 6 sizes”
- loaf.com/delivery checked September 30, 2026
Backs: Free delivery, Markets, Old mattress removal
“We charge one fee based on the largest item in your order ... Large things cost £95”
- loaf.com/discover/100-night-mattress-trial checked September 30, 2026
Backs: Support channels, Sleep trial (nights), Warranty
“simply email [email protected] or give us a call (within 100 nights of it being delivered) on 0203 141 8300”
- loaf.com/products/our-perfect-mattress checked September 30, 2026
Backs: Firmness options, Height (cm), Queen-size price
“Choose from 3 tensions: Regular ... Firm ... Extra firm”
Compiled from 12 source pages, checked September 30, 2026. We did not open an account.
What changed
- September 30, 2026: Materials was fabric, leather, velvet, wood, now cotton, linen
- September 30, 2026: Price from was 1495 GBP, now 70 GBP
- September 30, 2026: Products was sofas, sofa-beds, armchairs, beds, bed-frames, dining, storage, now sheets, duvets, duvet-covers, pillows, toppers
- September 30, 2026: axisScores cost was 8.0, now 9.1
- September 30, 2026: axisScores offer was 9.1, now 8.7
- September 30, 2026: score was 8.5, now 8.9
Loaf
UK buyers who put a long trial and a long warranty ahead of free delivery.