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Emma review

Updated September 30, 2026 · HabitatCue Editorial Team · Facts checked September 30, 2026

We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.

Our verdict

Emma suits buyers in the US who want the longest trial on our data and do not need phone support. The trial runs 365 nights, longer than the 200 nights at Eve Sleep and the 100 nights at Coop Sleep Goods, and free delivery keeps the entry cost down.

Key facts

Best for
US buyers who want a long trial and free delivery on a memory foam or hybrid mattress.
Sleep trial (nights)
365↗
Warranty
10 years↗
Free delivery
Yes↗
Trial return fee
$0↗
Markets
US↗
Legal entity
Emma Mattress Inc.↗
Headquarters
United States↗
Founded
2018↗
Support channels
Email, Help-centre↗
Mattress types
Hybrid, Memory foam
Official website
emma-sleep.com

Bedding

Free delivery threshold
$0↗
Products
Pillows
Materials
Memory foam

Facts checked September 30, 2026, 4 sources

Apps and profiles

Elsewhere
Wikidata

Pros and cons

Pros

  • The trial runs 365 nights, ahead of Eve Sleep at 200 nights and both Coop Sleep Goods and Newton Baby at 100 nights
  • Free delivery is included, with the free delivery threshold sitting at $0
  • Two mattress types are offered, hybrid and memory foam, so hybrid and memory foam covers both main build styles
  • Returns carry no fee, so the return fee is $0

Cons

  • Support runs on email and help centre only, so there is no phone line listed
  • The warranty runs 10 years, short of the upper end on our mattress data
  • The range sits in a single market, US, so the same terms do not apply outside the US
  • Beyond mattresses the range is pillows, narrower than the bedding breadth on our site
Emma

Ready to try Emma?

Scored 8.9 / 10 by HabitatCue.

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Who it suits

  • US buyers who want a full year to decide and value free delivery
  • Side sleepers looking for a memory foam build with a long trial
  • Shoppers comparing Emma against Eve Sleep on trial length

Who should look elsewhere

  • Buyers who want phone support, since support runs on email and help centre only
  • Newton Baby shoppers whose trial is 100 nights and whose range is focused on infant products
  • Anyone outside the US, since the market is US

How it compares on our data

On trial length, Emma takes the top spot among 83 brands with a 365 night trial, which is the single fact that sets it apart from the mattresses next to it. For reference, the median trial on our site is 60 nights and the top of the range reaches 365 nights, so Emma sits above the field rather than inside it. On warranty length the picture changes. Emma ranks 26 of 73 brands with a 10 year warranty, which is the upper quartile on our mattress data, where the median is 10 years. The two rankings together explain the shape of the offer: Emma leads on time spent deciding and sits well on the cover that follows, which matters for anyone who treats a mattress as a long purchase.

Core features

The headline is time. Every mattress comes with a 365 night trial, which is far longer than the 60 night median across our site and longer than the 200 night trial at Eve Sleep. Delivery is free, and the free delivery threshold is $0, so nothing extra is added to the checkout. That combination matters most for buyers who expect to sleep on a mattress for months before settling, because the trial does the work that a short return window would ask a buyer to do in a hurry. Buyers weighing the trade-off on cover should know the warranty is 10 years, which sits at the 10 year median for our mattress set and below its longest terms, so the reassurance here is good but not exceptional.

The company behind it

Emma trades as Emma Mattress Inc., is registered in the US, and was founded in 2018. That is a young company by the standards of the bed trade, and it shows most clearly in how you get help after ordering. Support runs on email and help centre, which means email and a help centre rather than a phone line, so a question about delivery or a warranty claim will be handled in writing and on your own time. The company is a single market operation listed in the US, which keeps terms simple for domestic buyers and means anyone outside that market is reading about a store that does not deliver to them.

How Emma compares

Where Emma is available

Available
Everywhere except Belarus, Cuba, Iran, North Korea, Russia, Syria, United States

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How long is the Emma mattress trial?+

Every mattress comes with a 365 night trial, which is the longest on our mattress data and well past the 60 night median across the site. For comparison, Eve Sleep runs a 200 night trial and Coop Sleep Goods runs 100 nights. Sleeping on it for months is the intended use, not an edge case.

What does delivery cost on an Emma order?+

Delivery is free, and the free delivery threshold is $0, so there is no order size to reach before the cost drops. Returns are also handled without charge, with the return fee at $0. That keeps the total on the order close to the sticker price.

Which kinds of mattress does Emma make?+

The range covers hybrid and memory foam, so both hybrid and memory foam builds are available rather than a single construction. The listed material is memory foam. Buyers who want the spring and foam mix should look at hybrid, and buyers who want an all foam build should look at memory foam.

Where does Emma sell and deliver?+

The listed market is US and the headquarters are in the US, so the pricing and terms described here apply to that market. There is a single market to shop in, which means the trial, warranty and delivery terms are the same wherever you are inside it.

How long is the Emma warranty?+

The warranty runs 10 years, which is the same as the 10 year median across our mattress set. It is a solid term rather than an exceptional one, since some mattresses in that data carry far longer cover. Read it as a solid baseline next to the long trial.

How do you contact Emma support?+

Support runs on email and help centre, so you get email and a help centre rather than a phone line. A good share of mattresses in our data are reached by phone, so anyone who prefers to talk through a delivery problem should check this before ordering. Written support suits questions that do not need an immediate answer.

Does Emma sell anything besides mattresses?+

Beyond the mattresses, the listed product range is pillows. So bedding add-ons are limited to pillows here, and anyone also shopping for bedding, furniture or kitchen goods will need another retailer for the rest of the room.

When was Emma founded and who runs it?+

Emma was founded in 2018 and trades as Emma Mattress Inc., registered in the US. That is a young operation compared with long established bed makers, and it is worth weighing against the 10 year warranty when you decide how much cover matters to you.

Sources

  • emma-sleep.com checked September 30, 2026

    Backs: Materials, Support channels, Sleep trial (nights)

    “Got a cool memory foam layer to help protect against allergens (verified customer review of the Emma Original Mattress)”

  • emma-sleep.com/collections/mattresses checked September 30, 2026

    Backs: Free delivery, Mattress types, Trial return fee, Warranty

    “Free Shipping & Returns”

  • emma-sleep.com/pages/frequently-asked-questions checked September 30, 2026

    Backs: Free delivery threshold, Markets, Products

    “Free Shipping & Returns”

  • emma-sleep.com/pages/legal-notice checked September 30, 2026

    Backs: Founded, Headquarters, Legal entity

    “Date of Incorporation: 07/12/2018”

Compiled from 4 source pages, checked September 30, 2026. We did not open an account.

Emma

Emma

US buyers who want a long trial and free delivery on a memory foam or hybrid mattress.

8.9/10See alternatives